What does a business need most? But customers! Without customers there is no business. And without leads there are no customers! How do businesses get leads in the digital world?
We know marketing has existed since time immemorial in one form or another. Traditionally businesses would implement their marketing plans through their sales teams in what is called outbound or push marketing. Needless to say, it was rather intrusive and interfering for the recipient of such marketing and equally challenging for the marketer.
Today, with the digital revolution, businesses have a plethora of means and methodologies for marketing at their disposal; the tremendous potential of the internet making it a lethal weapon in the arsenal of marketers.
Search Engine Marketing, together with organic traffic and paid traffic techniques, social media, content marketing and blogs now amplify the brand, drive traffic to the business and get leads, also rightly named as inbound marketing. With the help of the digital and online media, potential customers come looking for your business and they find you. And your business gets valuable, qualified leads.